Embracing User Experiences in Unique Ways


There are many different roles and types of users in every organization. The standardized formats of older systems, even those billed as ‘user-friendly,’ don’t support the unique role of each user, causing frustration and inefficiency. The JDA platform embraces the unique needs of each user—from transactional-based end users to citizen-developers to machine-learning users—through persona-based user experiences that drive efficiency, performance and real results.
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